Lucero Creative
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Brand Content

Content built around your business.

Photography, video, and custom content created around your people, spaces, products, process, and point of view.

Lucero working in studio with camera and lighting equipment
Hands holding a packaged food product for brand content photography
Warm workspace image for custom business content
Positioning

Your business is evolving.Your content should too.

Maybe you're rebuilding your website. Launching something new. Rebranding. Growing your team. Or simply ready for photography and video that better reflects where your business is now and where it's going.

Sometimes you already know exactly what you need. Sometimes you just know what needs to change.

We start with what you already know.

Your goals. Your audience. Your brand. Your ideas. What you're building next.

Then we help connect those pieces to a clear visual direction, developing the concepts, photography, video, and production needed to bring it to life.

You know where you're going.We help you show it.

Content possibilities

One business.More ways to show it.

A strong content library isn't built around one type of photograph. We look at the different parts of your business worth showing and build the production around what you need.

01

People

Leadership, teams, environmental portraits, people at work, client interactions, culture, and the human side of your business.

02

Place

Offices, studios, architecture, workspaces, environments, and the details that give context to what you do.

03

Product + Process

Products, services in action, tools, details, behind-the-scenes moments, craftsmanship, and how the work happens.

04

Motion

Interviews, B-roll, brand footage, website video, and short-form content when the project calls for it.

Created for where your business actually shows up.

Website · Marketing · Social · PR · Recruiting · Advertising · Presentations

Creative direction + planning

The production starts before shoot day.

We take what you already know about your business and start putting the pieces together.

Through conversation, research, and visual references, we look at what you're creating, how the content will be used, what already exists, and what needs to come next.

From there, we develop the visual direction and production plan.

01

Discovery + Research

Understanding the business, existing content, goals, and what you're working toward.

02

Visual Direction

References, concepts, and mood boards that turn ideas into something we can see together.

03

Content + Shot Planning

Identifying the people, environments, interactions, products, details, and footage we want to capture.

04

Production Planning

Locations, schedules, wardrobe, props, talent, hair + makeup, crew, and other production needs when required.

By shoot day, we're not starting from a blank page.

We know what we're creating, why we're creating it, and how the pieces work together.

Investment

Brand Content Production

Built around what you need to create.

Every production starts with the goal. From there, we shape the scope, visual direction, schedule, and production around what will be most useful for your business.

Focused Brand Content

For a defined need: a website refresh, new offering, updated team content, or a focused marketing library.

Includes creative direction and planning, a focused production window, one primary location, photography, professional editing, commercial usage, and a curated final content library.

Starting at $2,500

Full Brand Content

For businesses that need more room to create: a broader content library, multiple environments, people, lifestyle, products or services, and more storytelling opportunities.

Includes more extensive planning and a larger overall production scope.

Starting around $4,500

Custom Production

For photography + video, campaigns, multi-day productions, complex product work, specialized locations, talent, larger crews, or custom deliverables.

Quoted according to scope.

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Need content throughout the year?

Returning clients can also inquire about streamlined content refreshes and recurring production options built around an established visual direction.

Photography + video

Photography + video, working together.

Sometimes a photograph tells the story. Sometimes you need to hear someone speak, see the work happening, or experience the energy of a space.

When a project calls for both, photography and video can be planned as one coordinated production, sharing the same visual direction, locations, people, and production plan while creating content for different uses.

Camera, lighting, and interview setup for a content production
Layered dessert styled for product and brand content
Styled product photography with food and fresh berries
Styled brand content production scene with flowers and set details

Brand Photography

Portraits, team-in-action, lifestyle, environments, products, details, and custom image libraries.

Interviews

Founders, leadership, team members, clients, or subject-matter experts speaking naturally about the business and their work.

B-roll + Brand Footage

People working, interactions, spaces, processes, products, movement, and atmosphere.

Edited Content

Brand videos, website footage, interview-driven pieces, short-form content, and other deliverables shaped around where the content will live.

One production. A more complete library.

Photo and video are scoped around what the project actually needs.

Final content library

A content library built to be used.

Every production is planned with the final use in mind—giving your team a flexible library of photography and video for websites, campaigns, social media, presentations, and ongoing marketing.

Selected brand work

Selected Brand Work

Different businesses. Different needs.

Corporate team portrait photographed in a bright business setting

FGM Architects

People · Place

Executive portrait for a financial advisory brand content project

Financial Advisory Firm

Photography · Video

Styled product and lifestyle photography for a consumer brand

Consumer / Product Brand

Product · Lifestyle

FAQ

Questions? Let's make it simple.

That's okay. Some clients arrive with a detailed brief; others know where their business is going but need help translating that direction visually. We start with what you already know and develop the visual direction and production from there.

Yes. Content and shot planning are part of pre-production. We identify the people, environments, interactions, products, details, and moments that support how you'll use the content.

Yes. When both are needed, photography, interviews, B-roll, and other video content can be planned as one coordinated production.

Yes. When a project requires additional production resources, we can help identify and coordinate what's needed. Outside production costs are scoped separately.

Every production is different. Rather than promising an arbitrary number, we deliver a curated library based on the scope and type of content being created. Your proposal will outline what to expect.

Commercial usage for your business is included, allowing your team to use the final content across its own marketing and communications.

Focused Brand Content productions typically begin at $2,500, with more comprehensive productions beginning around $4,500. Photography + video, campaigns, multi-day productions, and specialized projects are quoted according to scope.

Yes. Established clients can inquire about streamlined content refreshes and recurring production options.

Start a project

Tell us what you're working on.

You don't need to have every detail figured out before reaching out.

Tell us what's changing, launching, growing, or being created. We'll start with what you already know and help turn it into a visual production built around where your business is going.